Listen to how someone talks about their new place and the gift writes itself. They never say "we bought a property." They say "the one with the blue door," or "I finally have a real kitchen," or "there's a spot in the back that gets sun all afternoon." Each of those sentences is a gift instruction, delivered free of charge.
The generic housewarming category ignores all of it — which is why it produces candles. The better approach: match the gift to the detail. The kitchen line gets the olive oil and the Dutch oven. The sunny-spot line gets the plant. The city they left gets the candle that smells like it — the one candle on this list, and it earns its place.
Organized by budget: under $50, $50–$150, and $150 and up — then by the kind of homeowner they're becoming.
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